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GovTech Bhutan.

Category
Government Social Media
Customer
GovTech Agency, Bhutan
Date
November 2023 - July 2024
Location
Thimphu, Bhutan

We transformed government communication, connecting with every citizen in Bhutan.

When GovTech Bhutan approached us, they faced a critical challenge: how to effectively communicate with citizens in an increasingly digital world. Their existing social media presence wasn't reaching the people who needed government services and information most. Through strategic content creation, professional photography and videography, and data-driven social media management, we didn't just improve their online presence, we revolutionized how the Bhutanese government connects with its people.

  • Strategic Social Media Management
  • Professional Photography
  • Video Content Production
  • Graphic Design & Visual Identity
  • Event Coverage & Documentation
  • Public Engagement Strategy
The poster showcasing a rocket flying through space which was designed for National Space Challenge 2024 for youths to develop DIY rockets.
The poster showcasing a particle effect girl which was designed for Girls in ICT program for women to participate and inspire in ICT.
The poster showcasing digital lines which was design for National Digital Identity hackathon for tech people to develop MVP on where Bhutan National Digital Identity can be used.
The poster showcasing a digital hand touching a white orb which was designed for the Bhutan National Identity Hackathon.
The poster showcasing an ethereum standing on top of NFT which was designed for NFT Hackathon for cultural promotion and economic growth.
The poster showcasing His Majesty Jigme Khesar Namgyel Wangchuck, the fifth king of Bhutan, through different eras on his 44th Birthday.
Government communication requires a delicate balance between authority and accessibility. Citizens need to trust the information while finding it easy to understand and act upon. We developed a content strategy that maintained GovTech's official credibility while making complex technology initiatives relatable to everyday Bhutanese life. Every post, video, and graphic was designed to bridge the gap between government innovation and public understanding.
The logo of GovTech Agency Bhutan, a government tech agency in Bhutan.
By the end of our 9-month partnership, the numbers told an incredible story. From struggling to reach 10,000 people monthly at the start, this government agency's social media consistently engaged over 100,000 citizens each month by July 2024. This 1020% increase in engagement meant government technology initiatives, digital services, and important announcements successfully reached the majority of Bhutan's connected population. Our comprehensive coverage of government-sponsored events like the NDI Hackathon showcased Bhutan's growing tech ecosystem to both local and international audiences.
  • 1020% Increase in Public Engagement.
  • 10K to 100K+ Monthly Reach Growth
  • Comprehensive NDI Hackathon Coverage.
  • Majority Population Digital Connection.